Small Business Website Design - Basic Ideas For A Great Business Website
If you're already promoting your business online using a business website, that's great. If you are just now planning a small business website design, here are some basic (and free) tips to remember that can make your business site a lead generating machine, and a huge asset for your business.
Although you have just appointed a website design company, it is now time to give them the guide they need to make you an excellent website that will work for a living. If you currently have a business website that isn't giving to you leads and contacts every day, there is surely hope. If you take the steps needed to turn your current website around, I can guarantee you that it will become a nice addition to your marketing initiatives.
K.I.S.S - Keep It Simple, Stupid!
Do not use fancy graphics, animations, wild colors or anything else that distracts from your main business. Studies have revealed that what some website designers consider "beautiful" are just an excuse for the viewer to click away and visit a competitor's site. Don't annoy your visitors.
Have Relevant and Timely Information
Keep in mind, your visitors look to you to solve an issue. They seek information from you prior to they will spend any money with you. If your site has the information they need (and not just products or services for sale), the odds get much better that they will turn from viewers into clients and customers who buy what you want to offer. This is a component of small business website design.
Collect Their Email Addresses
It's a well known fact that the money is in the list! Even if a visitor doesn't buy on the initial visit to your website, if you can obtain their email address you can show your business in front of them for months to come by sending short, relevant and timely emails allowing them know about your discounts, sales, etc.
Put Your Best Items "Above The Fold"
This term originated from the newspaper industry. "Above the fold" refers to what you notice when you first pick up a newspaper - without unfolding it. The same is true for your business website - what first shows up on the screen after a viewer opens your website.
Important information such as a business name, what products or services you offer, your store location, time of operation and a telephone number are all essential bits of information which MUST appear above the fold.
If your clients have to search for basic details about you and your products, it is very likely they'll leave quickly.
Put these useful tips to work and you will get a small business website design that will work for you!
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